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Great Read!
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 | Marketing and Innovation the missing pieces of the puzzle!
Getting a business license does not in and of itself make you a successful business owner. On the other hand, developing a powerful marketing plan and an innovative mindset will make you as successful as you want to be. Remember, success in business rests on your ability to build a database of very happy clients who willingly and excitedly refer you to everyone they know who need what you sell. |
A Quick Word About Technology
Technology always fascinates entrepreneurs. The Internet is no exception. It turns heads and makes people think that they are way more successful than they really might be. To use the internet as a valuable tool in your business you must understand a few simple rules:
- For most entrepreneurs, businesses are centered in what you can offer your clients/customers.
- Most of your website and its content needs to center around what your client/customer determines to be important.
- The most important aspect of marketing your website should be to provide information first and foremost.
- The purpose your website is to get people to request more information (creating a database).
- Marketing your website to those you can help the most will be your principle challenge.
- You should consider blending the idea of a static website with a dynamic blog.
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Dave Wellman, Founder
The Wellman Group, Inc.
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